Hello fellow Warriors,
I was fortunate enough to receive a review copy of Kim’s latest PLR package [Offline PLR How-To Video Tutorials], and this is hands down a powerful addition to anyone’s offline marketing arsenal. Here’s why:
1. The Premise
In my experience, and based on simple psychology and reality, Kim’s reason for creating this package is very sound. Imagine you own an offline business. You’re likely to have no end of consultants pitching you on why you should do this, that and the other thing online. So to start with, you weed out the folks who only talk about technology without relating to your real world business priorities.
But you’ve still got a lot on your plate, and tough priority calls on your time, money and energy. You will fall into one of the groups that Kim mentions above, and even if you buy into the need to do more online, trying to keep it in-house could be a serious option – or at least, to size up what’s involved.
2. The Promise
So if your would-be consultant pushes harder to convince you, chances are you’re going to resist and tell them to take a hike.
But if they offer you some free materials to learn how to do it – with no strings attached, that’s going to feel like a breath of fresh air, don’t you think? And in that scenario, you’re most likely going to be fine with them checking back with you in say 2-3 weeks to see how you’re getting on, wouldn’t you say? Wouldn’t you be more likely to view them as a trusted advisor with your interests at heart, thinking beyond the instant sale? I know I would.
3. The Package
Wow. Why? Several reasons:
* “Thud factor” – this package is very comprehensive
* Quality – all the materials are very high quality [I have a corporate background, and these materials are of such quality that they would pass muster in large businesses]
* Crispness – This really struck me. Most of the videos are 90 seconds, and yet they pack a punch, showing you how to set up and use a wide variety of online marketing tools. The longest video I encountered was 3.5 mins, and that was to set up a YouTube account and upload videos. [And Kim has provided a sample video in the thread above.]
So back to our role play. Your would-be consultant says, “How would you like bite-sized videos and done for you templates that show you, usually in 90 seconds, how to set up each and every one of the key marketing tools to bring you more business online – for free – with no strings attached.?”
My reaction: why not? If it does what you say, that sounds like a no-brainer.
Well, I can tell you, based on close inspection of Kim’s package and my experience of working with many entrepreneurs over the years, Kim’s package is first class. I can already see a number of powerful ways that I’ll be putting it to use, including some techniques being discussed today elsewhere on the WF. Put it this way: If you take action, it will do what it says on the tin.
Seriously, you’ll be getting so much material here that if you sit down and apply it appropriately, you will take your value to the next level [or three], and in the process, dramatically increase the amount of credibility and trusted authority status you create in your marketplace, and win a lot more business from clients who value what you do.
Thanks for reading. I hope this has been of value, and more importantly, here’s to increasing the value you share, the difference you make and the rewards you reap.
Best wishes from Scotland,
P.S. Here’s another psychology angle that makes Kim’s package so powerful…
Business owners don’t need to be told what else they don’t know, by a smarty pants or high pressured or even just well meaning but too zealous consultant. Using Kim’s materials, you can turn this on its head, and give your prospects the means to learn what they need to know, so they feel empowered. Then you’ll be having a peer to peer conversation, without them feeling defensive. Cool, eh?
P.P.S. Sorry for extending this even further, but I had to add what an insanely good deal this is. Can you realistically calculate how much time, money and energy it would take for you to produce [or even outsource] a package of this depth and quality? I don’t even want to think about it – but it would be a LOT, no matter how you slice it…